How to Engage and Utilize the Ever-Changing Media World

How to Engage and Utilize the Ever-Changing Media World
Santa Barbara A/B, Lobby Level
The media landscape has changed dramatically over the last 10 years, with different players and rules of engagement. Communications experts will discuss how to engage and utilize both traditional and emerging media outlets. From the downsizing of traditional media to the rise of social networking, the playing field has changed. Hear from media and communications experts on how to engage and utilize the world of media. 

Facilitator: Tommy McDonald, Deputy Director, Media Relations, Drug Policy Alliance, Berkeley, CA

• Tom Angell, Media Relations Director, Law Enforcement Against Prohibition, San Francisco, CA
• Jan Frel, Former Editor, AlterNet.org, Los Angeles, CA
• Dani McClain, Campaign Manager, ColorofChange.org, San Francisco, CA
• Tony Newman, Director, Media Relations, Drug Policy Alliance, New York, NY
• Anjuli Verma, Ph.D. Candidate in Criminology, Law and Society, University of California, Irvine