Messaging for Change

Session Date: 
Saturday, November 5, 2011
Session Time: 
11:45am - 1:15pm
Session Type: 
Program

Messaging for Change 
San Gabriel B, Lobby Level
What messages resonate with people who remain skeptical of drug policy reform? We’ll review the latest and best drug policy reform message testing and polling results – and provide opportunities to practice using those messages. Participants will gain new tools for the debate and learn what specific messages work for persuadable audiences. 

Presenters:

  • DeDe Dunevant, Managing Director, Communications, Drug Policy Alliance, New York, NY     
  • Aaron Houston, Executive Director, Students for Sensible Drug Policy, Washington DC
Speaker Name: 
Training
Room: San Gabriel B